Privacy Policy

Last Updated: March 2025

This Privacy Policy explains how Best UK Casino Online ("we", "our", or "us") collects, processes, and protects your personal data when you visit our website or use our services. We comply with the UK General Data Protection Regulation (UK GDPR) and applicable data protection laws.

1. Information We Collect

Information You Provide

  • Contact details (e.g. name, email) for newsletters or support
  • Messages sent through forms or email
  • Survey responses and feedback
  • Preference settings (subscriptions, communication)

Information Collected Automatically

  • Usage data (pages viewed, time on site, clicks)
  • Device info (IP, browser, OS, device identifiers)
  • Approximate location (derived from IP)
  • Performance and engagement metrics (analytics)

Information from Third Parties

  • Social platforms (public data you share)
  • Analytics providers (aggregated usage)
  • Security services (fraud prevention signals)

2. How We Use Your Information

Operations & Improvement

  • Operating and maintaining the website
  • Improving UX and site performance
  • Ensuring security and preventing fraud
  • Resolving technical issues

Communication & Support

  • Sending educational updates (with consent)
  • Responding to enquiries
  • Service and policy notifications
  • Collecting feedback and running surveys

Legal & Business Needs

  • Complying with laws and regulations
  • Protecting rights and preventing misuse
  • Internal analysis and planning
  • Record keeping for compliance

3. Legal Bases

  • Consent — where you provide it explicitly
  • Legitimate interests — analytics, operations, security
  • Legal obligation — meeting regulatory requirements
  • Contract — delivering requested services

4. Sharing Your Information

We don’t sell or rent personal data. We may share it with:

Service Providers

  • Hosting, analytics, email and security vendors

They are contractually bound to protect your data.

Legal Requirements

  • When required to comply with law or to protect rights

Business Transfers

  • In case of a merger, acquisition or asset sale

5. Security

  • Encryption via SSL/TLS
  • Access controls and secure infrastructure
  • Regular patching and monitoring

6. Data Retention

  • We keep data only as long as necessary for stated purposes
  • Analytics personal identifiers removed after ~12 months
  • Some records retained to meet legal obligations

7. Your Rights

  • Access and portability
  • Rectification and erasure
  • Restriction and objection
  • Withdraw consent at any time

How to Exercise

8. Cookies & Tracking

See our Cookie Policy for details and opt‑out options.

9. International Transfers

  • Adequacy decisions or SCCs applied where needed
  • Transfers limited to service delivery

10. Children

We do not intentionally collect data from individuals under 18.

11. Changes

  • We may update this policy; material changes will be highlighted here

12. Contact

13. Complaints

  • Information Commissioner’s Office (ICO): ico.org.uk
  • Helpline: 0303 123 1113